以专业开元（中国） 重构品牌基因
REDEFINING BRAND DNA THROUGH PROFESSIONAL SERVICES
品牌建设
品牌识别是企业希望创造和保持的，能打动消费者并区别于竞争者的品牌联想，与品牌核心价值共同构成丰满的品牌联想。这些联想暗示着企业对消费者的某种承诺。一个强势品牌必然有丰满、鲜明的品牌识别。科学完整地规划品牌识别体系后，品牌核心价值就能有效落地，并与日常的营销传播活动，有效对接，企业的营销传播活动才有了标准与方向。嘉逊广告为客户提供品牌命名、企业形象VI设计、CI导入等全方位品牌识别解决方案。在过去的十年中，我们创造了众多成功案例。我们客户分布于政府、文化、金融、 IT、电信、房地产、日化、工业、快消品等部门和行业。
品牌标志策略与设计
同品牌名称一样，品牌标志是构成品牌识别系统的重要组成部分。它们都是一种信息传递的载体，把产品特征、品质以及品牌价值和理念等各种要素以融合化的符号形式传递给公众和消费者。尽管品牌标志可以由品牌名称构成，但经过了艺术化的设计后，它包含了非语言符号的成分。因此，在某种程度上看，它比属于语言符号的名称更难捉摸。在品牌标志设计中，一些基本的策略思考包含设计的原则、设计的风格、设计的方法和标志色的运用等。
品牌视觉审查与诊断
基于企业品牌定位与核心理念，品牌视觉审查与诊断通过系统性评估所有触点的视觉呈现，从外而内剖析品牌视觉表现的优劣势，从而为后期设计提供明确方向。这一过程以战略契合度与用户体验感知为双轨核心：一方面校准品牌定位与视觉元素的逻辑一致性（如“高端科技”需匹配沉稳色调而非渐变色），避免文化误读或形象偏差；另一方面通过五感触点（视觉、触觉、听觉、嗅觉、行为）评估用户交互体验，利用AI工具与神经美学模型量化设计的情感共鸣与认知效率，识别冗余或低效要素。执行中结合数据采集与全触点审计（覆盖线上线下显性与隐性资产），输出优化路线图并建立长效跟踪机制，最终沉淀品牌视觉宪章，支撑敏捷响应与可持续竞争优势构建。
品牌视觉形象识别系统
视觉识别系统是运用系统的、统一的视觉符号系统。视觉识别是静态的识别符号具体化、视觉化的传达形式，项目最多，层面最广，效果更直接。视觉识别系统属于CIS中的VI，用完整、体系的视觉传达体系，将企业理念、文化特质、开元（中国）内容、企业规范等抽象语意转换为具体符号的概念，塑造出独特的企业形象。视觉识别系统分为基本要素系统和应用要素系统两方面。基本要素系统主要包括：企业名称、企业标志、标准字、标准色、象征图案、宣传口语、市场行销报告书等。应用系统主要包括：办公事务用品、生产设备、建筑环境、产品包装、广告媒体、交通工具、衣着制服、旗帜、招牌、标识牌、橱窗、陈列展示等。视觉识别(VI)在CI系统大众所接受，据有主导的地位。
VI培训与导入
基于企业品牌战略定位，我们通过构建系统化的VI应用工具包与分层培训机制，将品牌视觉规范转化为可落地的行为准则。从VI手册的深度解读到员工日常应用的场景化指导，体系化文件包含《品牌视觉应用宪章》《员工品牌行为手册》及《跨媒介执行标准》，涵盖从基础元素（如LOGO使用规范）到复杂场景（如活动物料设计审批流程）的136项细则，确保品牌视觉传达的零误差。培训体系采用“认知-模拟-实践”三阶段模型：通过品牌哲学沙盘推演强化员工对视觉符号的情感联结，借助虚拟现实（VR）场景模拟训练应对突发情况的决策能力，最终通过考核认证授予“品牌视觉大使”资质，形成自上而下的品牌守护者网络。执行阶段依托数字化监测平台实时抓取线上线下触点的视觉呈现偏差（如门店招牌照明色温异常），结合AI图像识别技术自动生成整改工单，辅以季度品牌健康度审计报告，持续优化VI系统的市场适应性，最终实现品牌视觉在消费者心智中建立条件反射式认知，使每一次品牌接触都成为战略价值的精准传递。
品牌执行
品牌传播的最终目的就是要发挥创意的力量，利用各种有效发声点在市场上形成统一的、多方位的品牌声浪，有声浪就有话语权。嘉逊以企业品牌核心价值为原则,在品牌识别的整体框架下,为客户量身定制高效、精准、的整合营销传播策略及执行。我们通过“智慧种子”的开元（中国），调配嘉逊各团队专业人员，为客户提供传播终端的数据研究、传播策略制定、平面和视听全方位创意解决方案、媒介执行、公关活动策划及执行、网络营销、传播效果跟踪和优化、长期传播顾问等”一站式开元（中国）”模式。
传播策略制定、执行
其工作内容包括：传播终端数据研究、传播策略量身定制、媒介公关及执行、活动策划及执行、网络营销方案及执行、传播效果跟踪及优化。嘉逊专业的数据团队和媒介资源将为品牌传播提供强有力的支持。同时，针对长期客户，嘉逊提供常年传播和媒介顾问开元（中国）。
广告创意及设计
广告的本质是传播，广告的灵魂是创意。嘉逊为客户提供平面类、视听类、网络类以及其它新媒体广告策划和设计。通过我们的创意，将品牌和产品优势和特点准确的转换成目标受众乐于接受、易于记忆、并能产生积极联想的的视听因素，以达到提高并加深市场认知，促进品牌美誉度和忠诚度的传播目的。
品牌画册设计
帮助客户建立系统化的品牌视觉体验，将真实的、简约的和有意义的品牌体验与新的视角融合在一起，从视觉感受上更好地传播品牌，同时也为品牌创造统一的、系统化的视觉应用形态。
营销物料设计
提供营销中所需的其他物料如：展架、POP、单页、折页等设计，以满足客户全方位的营销需求。
Brand
Building
Brand identity refers to the set of brand associations that a company aims to create and maintain to resonate with consumers and differentiate itself from competitors. These associations, combined with the brand’s core value, form a comprehensive brand perception. Such perceptions inherently convey implicit promises from the business to its customers. A strong brand must possess a distinctive and comprehensive brand identity. Through scientific and systematic planning of the brand identity system, the core brand value can be effectively implemented, seamlessly integrate with daily marketing initiatives, and provide clear standards and direction for corporate marketing activities.
Jiaxun Advertising offers holistic brand identity solutions, including brand naming, corporate VI design, CI implementation, and more. Over the past decade, we have delivered numerous successful cases, serving clients across government, cultural, financial, IT, telecommunications, real estate, daily chemical, industrial, and fast-moving consumer goods (FMCG) sectors.
Brand Logo Strategy and Design
Like the brand name, the brand logo is an important part of the brand recognition system. They are a carrier of information transmission, the product characteristics, quality and brand values and ideas and other elements in the form of fusion symbols to the public and consumers. Although the brand logo can be composed of brand name, but after the artistic design, it contains non-linguistic symbols of the composition. So, to some extent, it is more elusive than the name of the language symbol. In the design of brand logo, some basic strategies include design principles, design style, design methods and the use of logo color.
Brand Visual Review and Diagnosis
According to the corporate brand positioning and business to convey the concept, from outside to inside the enterprise brand to assess the visual experience of each touch point, so as to accurately diagnose the advantages and disadvantages of brand visual performance for the late design performance to provide the right direction.
Brand Visual Image Recognition System
The visual recognition system is a systematic and unified visual symbol system. Visual recognition is the embodiment of the static recognition symbol, the visual communication form, the project is the most, the level is the most extensive, the effect is more direct. Belongs to the CIS in the VI visual identification system, with a complete, the system of visual communication system, the enterprise idea, culture, service content, enterprise standard, such as the abstract semantic concept into specific symbols, create a unique corporate image. The visual recognition system is divided into basic factor system and application factor system. The basic elements system mainly includes: enterprise name, enterprise logo, standard word, standard color, symbol pattern, publicity speech, marketing report, etc. Application system mainly include: office supplies, production equipment, construction environment, product packaging, advertising, media, transportation, dress uniforms, flags, signs, badges, window, display, etc. Visual recognition (VI) is accepted by the public of CI system and is the dominant position.
VI Training and Import
To provide customers with how to use the VI system manual tool to support staff training and standardize brand behavior, in order to ensure that customers can accurately apply the norms of the brand visual correct and unified to convey the brand value, to ensure that the brand in the various contacts Visual system and unity.
Brand
Keeping
The ultimate goal of brand communication is to leverage creative power and utilize various effective voices to form a unified, multi-faceted brand resonance in the market, where resonance translates into the right to speak. Guided by the core values of corporate branding and within the overall framework of brand identity, JIAXUN customizes efficient and precise integrated marketing communication strategies and executions for clients. Through our “Intelligent Seed” service model, we mobilize professionals from various teams within JIAXUN to provide clients with end-to-end solutions, including data research for communication terminals, formulation of communication strategies, comprehensive creative solutions for print and audio-visual content, media execution, public relations event planning and execution, digital marketing, tracking and optimization of communication effects, and long-term communication consulting, thus offering a “one-stop service” approach.
Dissemination Strategy Development
Its work includes: communication terminal data research, communication strategy tailored, media PR and implementation, event planning and implementation, network marketing programs and implementation, dissemination of tracking and optimization. Jason’s professional data team and media resources will provide strong support for brand communication. At the same time, for long-term customers, Jason offers perennial communication and media consultancy services.
Advertising Creative and Design
The essence of advertising is to spread, the soul of advertising is creative. Jiaxun to provide customers with flat, audio-visual, network and other new media advertising planning and design. Through our creativity, the brand and product advantages and characteristics of accurate conversion into the target audience willing to accept, easy to remember, and can produce positive association of audio-visual factors, in order to achieve and improve market awareness, promote brand reputation and loyalty The purpose of communication.
Brand Brochure Design
The brochure has been the most basic information transmission function rose to the brand image and entrepreneurial spirit of one of the important embodiment of the spirit. Jason is based on brand positioning and visual positioning, to provide customers from the album as a whole style design, page layout, paper and printing process recommendations and other services to accurately convey the spirit of enterprise and enhance the brand image.
Marketing Material Design
Provide other materials needed for marketing such as: exhibition, POP, single page, folding and other design to meet the full range of customer marketing needs.
